JOOTA Awards

Welcome to Japan’s premiere olive oil competition, where passion and excellence collide.
TOKYO International Extra Virgin Olive Oil Competition
February 17 (Mon)-20 (Thu) 2020, TOKYO, JAPAN

About the competition

The international JOOTA Awards celebrate the finest extra-virgin olive oils – hosted by the Japan Olive Oil Taster Association (JOOTA) in the beloved city of Tokyo

With Japan as the fourth-largest importer of olive oil in Asia, this competition provides a unique and valuable opportunity for producers to increase their brand’s presence in such a rapidly-growing market.

The main event of the JOOTA Awards takes place during FOODEX, one of the biggest food and beverage exhibitions in Asia. The exhibition itself is set in Tokyo, allowing us to harness the culture and influence of Tokyo city while giving you unparalleled access to other professionals, distributors and media.

A team built on excellence

As the top quality-evaluator in Japan, JOOTA is synonymous with fairness and excellence – and these high standards are maintained by our internationally-recognised panel of jurors, made up of both industry professionals and passionate consumers. This cultured jury selects participating oils in full accordance with IOC regulations.

Our special prizes are awarded to industry stand-outs by fellow professionals, who use their genuine love for olive oil to help drive forward its success in this region. As a group, we believe in the importance of nurturing the culture of olive oil and supporting the work of everyone who loves it like we do.

Because of this enthusiasm for olive oil that we all share, the judgement of our panels is the most fair and professional on the market. When our winners are selected, we choose only the top of the game to promote the great image of olive oil and boost your product in Japan.


Raise effectively your awareness and sales in Japan

High visibility to distributors and media

Place your product front-and-centre with free advertisement opportunities from our media partners and various distributors at the event.

Award design usable on product

Participants and winners may place the awards logo on their product to show consumers the true quality that lies within.

In-store promotions

Reach even more of the market with our in-store promotions, letting customers know why your olive oil is the best of the best. 

Introduction to network of partners vendors

Get your product out there with our network of vendors. Your olive oil can find its perfect home and carve a place in the Japanese market.

Enter the competition today!

Your olive oil is one-of-a-kind, and it’s time to show that to the world! Submit your product to the JOOTA Awards and start your journey towards conquering the market of Japan.

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